As a business builder, you're always looking for ways to optimise your time and get the most out of every minute.
 
So, when you're told that you should be spending 80% of your time on marketing, it can be tempting to hand off that responsibility to someone else.
 
After all, if you're not the one with the marketing and sales skills, why should you be the one doing the work?
 
However, this is rarely ever a good idea. Here's why.
 
1. You Won't Be as Passionate as the Person Doing the Work
 
When you're passionate about something, it shows.
 
Your energy is infectious, and people can tell that you believe in what you're doing.
 
This is especially true when it comes to marketing.
 
If you're not passionate about your product or service, it will be difficult to sell it to other people.
 
And if you're not passionate about selling it, why should anyone else be?
 
2. You Won't Be as invested in the Outcome
 
When you hand off the responsibility for marketing your business to someone else, you're also handing over a certain degree of control.
 
You may have a general idea of what you want your marketing strategy to achieve, but you won't be as invested in the outcome as the person who's actually doing the work.
 
As a result, you may be less likely to push for results and hold your marketing team accountable for their performance.
 
3. You Won't Be able to Communicate Your Vision
 
As the business builder, you have a unique perspective on your product or service.
 
You know what sets it apart from the competition and why people should buy it.
 
But if you're not involved in the day-to-day marketing of your business, it will be difficult to communicate that vision to your team.
 
As a result, they may struggle to create campaigns that accurately reflect your brand identity and capture your target audience's attention.
 
At the end of the day, handing off the responsibility for marketing your business is a recipe for disaster.
 
 You may think that you don't have the time or skillset to do it yourself, but chances are good that you'll end up being more passionate, more invested, and more in touch with your vision than anyone else on your team.
 
Are you spending enough time marketing your business?

P.S. Whenever you're ready, here are 3 ways I can help your business create awareness and generate leads without you investing more time through our proprietary linkedIn method and outsourcing solutions:

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